Beth Lowry

We are Simply Be. We wanted our Denim Campaign to kick off the season to show unstoppable stretch for unstoppable curves. Our influencer talent already have a loyal following, who identify with their points of view and individual style. So as well as promoting the hero products worn by Iskra, Denise and Marquita in the campaign, we want to maximise the models’ association, showcase their style, talk body confidence and tout our style credentials. #WeAreCurves

Lead Agency: LOVE, Manchester
Client: Simply Be, 
Creative Director: Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator: Polly Wakelin
Wardrobe Stylist: Holly Coopey
Hair and Make Up Stylist: 
Sara Denman
Talent: Iskra Lawrence, Denise Bidot,
Marquita Pring
Technology/Media Partner: Shazam

We are Simply Be. To us, curves are not a trend or a hot topic. It's not an add-on or an afterthought. It's at the heart of everything we do. For the SS17 Swim season we are showcasing our trend forward swim pieces for looking and feeling your best. With our influencers and our fans to tell our story, we are waving goodbye to those beach fears and saying hello to a just so perfect fashion fit. We are proud to be Simply Be. #WeAreCurves

Lead Agency: LOVE, Manchester
Client: Simply Be, 
Creative Director: Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator: Polly Wakelin
Wardrobe Stylist: Holly Coopey
Hair and Make Up Stylist: 
Sophie Higginson
Talent: Ali Tate, Katie Wilcox,
Marquita Pring
Technology/Media Partner: Shazam

We are Simply Be. This Autumn campaign isn’t about a single style. It’s about opening up your wardrobe to a fresh season that brings layer upon layer of possibility for Fall. Our girls will be rocking AW looks, showing off wearable street style and owning the season. Showing the UK we are Simply Be. #WeAreCurves

Lead Agency: LOVE, Manchester
Client: Simply Be, 
Creative Director: Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator: Polly Wakelin
Director: Zoe McConnell
DOP: Steve Neaves
Wardrobe Stylist: Karen Jones Russell
Hair and Make Up Stylist: 
Sophie Higginson
Talent: Bree Kish, Denise Bidot
Music: "Be The Best" Hot Damns
Technology/Media Partner: Shazam

We are Simply Be. This Holiday party season, forget what you’ve been told. We wanted this campaign to defy the dress code. When it comes to curves, there’s nothing you can’t (or shouldn’t) wear. 

Simply Be is throwing a party, and throwing out the rule book. This campaign celebrates that the new dress code is all about wearing your confidence. Sparkles and all. #WeAreCurves

Lead Agency: LOVE, Manchester
Client: Simply Be, 
Creative Director: Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator: Polly Wakelin
Director: Zoe McConnell
DOP: Steve Neaves
Wardrobe Stylist: Jane Taylor Hayhurst
Hair Stylist: Heath Massi
Make-Up Stylist: Irena Rogers
Talent: Jourdan, Denise, Philomena, Natalie
Music: Baby by Dutch DJ and Bakermat
Technology/Media Partner: Shazam

Simply Be has teamed up with the Editors at LOOK Magazine for this Spring’s Style collaboration. It's all about wearing tailored brights and metallics for the ultimate in off-duty cool this season. Celebrating eye-popping style, celebrating curves.

Editorial Partner: LOOK Magazine
Client: Simply Be, 
Creative Director: Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator: Polly Wakelin
Photographer: Javier Oaks
Fashion: Laura Martin
Hair Stylist: Jay Zhang
Make-Up Stylist: Alexis Day
Talent: Emma Breschi

The JDWilliams, The LifeStore Brand is re-imagined from the ground up with a fresh Autumn Launch. Fully reflective of our customer and their colorful lives. JDW is championing and celebrating the 45 to 60 year-old woman, not in a way that makes her age a big deal but rather in a way that taps into the unique attitude she has. 

In a colorful explosion of confidence and attitude, JDW is celebrating mid-life in a new way.
So we say, bring on the next chapter.
Bring on every fresh adventure.
Every step out of our comfort zone.
Every second chance.
Every difficult decision.
Welcome to the best years of your life.
Welcome to...
JD Williams. The Lifestore. 

Lead Agency: Y&R, London
Client: JDWilliams
Creative Director: Beth Lowry
Head of Brand & Adv: Paul Ray
Brand Coordinator: Nat Lowe + Hannah Phillips
Director: Ayse Altinok
Talent: Betsy D, Marina S, Karen M, Hannah D, Angela D

Inspired by Vogue. Styled by Target. Taking iconic Vogue images from their archive and re-imagining them with Target products. Discover how we brought them to life in the Vogue September Issue. Twenty pages adorned this monumental issue along with the Back Cover which pays tribute to how Vogue and Target have impacted fashion culture.

Partnering with Shazam for the launch of their visual recognition tool, we were able to provide more content and push inspiration to commerce with a single tap of your mobile device.

Vogue Print Ads
Lead Agency: Mother NY
Client: Target
Photographer: Tim Walker
Wardrobe Stylist: Jacob K
Set Designer: Shona Heath
Hair Stylist: Julien d'Ys
Make Up Artist: Sam Bryant
Talent: Karen Elson, Edie Campbell, Imaan Hammam, Versuschka, Candice Huffine
Technology/Media Partner: Shazam
 

Now This Is Plaid, TargetStyle Campaign embodies a world of Plaid potential where everyone can Plaid it up their way. Endless possibilities. From Fashion to Home, from Beauty to National Brands, from Pets to the Great Outdoors, it's a Plaid takeover TargetStyle. We partnered with Artist Icona Pop and producer Quest Love from the Roots to re-make the iconic song "I Can't Wait" which sums up our excitement for this Pop-timistic Plaid Campaign.

TV + Video Spots Autumn
Lead Agency: Mother NY
Hispanic Agency: LatinWorks
Client: Target
Director: Joel Kefali
Stylist + Fashion Expert:
Zanna Roberts Rassi
Stylist Home Expert: 
Emily Henderson
Technology/Media Partner: Shazam

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Plaid Verb Digital Videos
Lead Agency: Mother NY
Client: Target
Director: Matthew Donaldson

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Plaid Dreams is a series of Social GIFs that showcase solid color product that dream of being plaid. A pop art explosion kicks off this campaign to tease how everyday plain items can show their Plaid potential.

Plaid Social Content
Lead Agency: Target Creative
Client: Target
Stylist: Zanna Roberts Rassi

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Target has teamed up with Home Style Expert, Emily Henderson to share ideas, tips and inspiration on all things Home. Bringing in the newest trends of the season and showcasing simple digital "how-to's", these videos help give the Target Guest the know-how on applying it to their own home. These long form videos were adapted across Target Social platforms and Direct Mail, to drive further engagement, traffic and conversion.

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Home Style Videos
Lead Agency: Target Creative
Client: Target
Director: Todd Grabe/Nick Waldman
Home Style Expert: Emily Henderson
Prop Stylist: Scott Horne
Photographer: Tessa Neustadt

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Autumn Home Direct Mail
Lead Agency: Target Creative
Client: Target
Home Style Expert: Emily Henderson
Prop Stylist: Scott Horne
Photographer: Johnny Miller

Groove is in the Heart rallies around culture and snackable bursts of content that celebrates Target's brand. Leaning in on social vernacular as well as real-time and throwback cultural moments, this campaign sings with optimism and a balance of things warm + cool.

Collaborating with Artist Charlie XCX and producer Quest Love from the Roots, Target remixed "Groove is in the Heart" to rekindle a throwback vibe for today's Guest. It's all about bringing back the love.

TV + Video Spots
Lead Agency: Mother NY
Hispanic Agency: LatinWorks
Client: Target
Director: Joel Kefali
Stylist: Laura Ferrara

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Profile Pic, TargetStyle plays off of key trends that Target found in the world of Beauty. Pulling from Social listening and insight, Target tapped into funny expressions about our expressions. Cultural phrases like Duck Face, Side Eye, Throw Shade were the inspiration in bringing key Beauty Brands together to make up these faces. 

Profile Pic creative content is mobile and digital first, sharing and adapting across social platforms. Connecting Target Guests from inspiration to buying in just 1 click. 85% of all content from the Fall TargetStyle Campaign is seen through a mobile device.

Profile Pic Stop Motion Videos
Lead Agency: Mother NY
Client: Target
Director: Matthew Donaldson

Jacamo's mission is to inspire, equip men for the modern world. We want to build true style credentials with our offer and this season is no different. Jacamo "Winter. Wrapped." Christmas Campaign is all about the ultimate bundle. Getting ready for Holiday parties, life outdoors or just hanging with your mates. We've been in full-on Holiday mode, and we've got "Winter. Wrapped." no matter where your Holiday plans take you. 

Lead Agency: A Proper Agency, Manchester
Client: Jacamo
Creative Director: Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator(s): Donna Scully, Justine Gibbions
Music: "Move" by Saint Motel
 

Jacamo Autumn Collection and Holiday "It Fits" Campaign is celebrating any size, any shape, any occasion, any season, any weather and realizing that when it fits, it fits. Period. 

Our men don't necessarily always care about the here-today-gone-tomorrow high fashion. So let's keep it simple. Jacamo wants to be the ultimate wingman. Showcasing stylish clothes for all men of shapes and sizes.

Lead Agency: LOVE, Manchester
Agency CD: Chris Myers
Photographer/Director: Tom Cockram
Production Company: The Mill
Celebrity and Jacamo Ambassador:
Freddie Flintoff
Music: The Fratellis, Chelsea Dagger
Stylist: Joe Woolfe
Groomer: Donald McInnes
Client: N Brown
Brand: Jacamo
Creative Director : Beth Lowry
Head of Brand & Adv: Cath Ryan
Brand Coordinator: Donna Scully

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D+AD Award Winner | Graphite Pencil. 
The ‘Jacamo Real-Man Manual’ combines the new, humorous brand tone of voice with a series of comical illustrations to create a brand book that inspires, equips and entertains.

Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo. It has set the tone, the aesthetic and energy of the brand since it hit desks. Every day the team at Jacamo refer to it to check that marketing comms are in line with the brand. The book conveys Jacamo’s rebrand and establishes a credible and engaging brand story.

Agency: LOVE, Manchester
Agency CD: Chris Myers
Art Director: Rory Sutherland
Copywriter: Gary Toal
Illustrator: Dave Anderson
Client: N Brown
Brand: Jacamo
Head of Brand & Adv: Cath Ryan
Creative Director : Beth Lowry
Brand Coordinator: Donna Scully

Introducing AVA & VIV, the latest Plus Fashion Brand at Target. This Fashion Label is expressive, confident and chic. The Target Product Design team took the time to re-think every seam, fabric and silhouette. Target brought in three top influencers to give further input and style know-how to make the collection even better. Gaby Gregg @Gabifresh.com, Nicolette Mason @Nicolettemason.com and Chastity Garner @Garnerstyle.blogspot.com.

Brand name, positioning and identity
Lead Agency: Partners & Spade
Client: Target

Video, PR Look Book and Digital Content
Lead Agency: Target Creative
PR Team: Joshua Thomas &
Kate Decker
Client: Target

 

OOTD, TargetStyle celebrates how we feel and move in our Denim, every day of the week. "Everybody Dance Now" remixed with Artist Sharon Jones and produced by Quest Love from the Roots embodies the energy and excitement of this work. We tapped the industry to find the best dancing talent to help tell our story of denim 7 days a week. This is "Outfit of the Day, TargetStyle"

All OOTD creative content is mobile and digital first. Connecting Target Guests from inspiration to buying in just 1 click. 85% of all content from the Fall TargetStyle Campaign is seen through a mobile device.

TV + Video with Social Content
Lead Agency: Mother NY
Hispanic Agency: LatinWorks
Client: Target
Director: Matthew Donaldson
Choreographer: Frank Gatson, Jr.
Stylist: Zanna Roberts Rassi
Technology/Media Partner: Shazam

Target's Denim content below-the-line campaign tells how the internal Product Design and Development team re-engineered Denim from the hem up for the Autumn season. Zanna, Target's Style Expert provides the Guest with tips and guidance on how to find her best fit. Dare her to try new trends and push her style look in ways she hasn't done before.

Denim Style Video + Social Content
Lead Agency: Target Creative
Client: Target
Director: Todd Grabe/Nick Waldman
Fashion Style Expert: 
Zanna Roberts Rassi

During this season, it is the launch of seeing the world TargetStyle. We bring Target's manifesto to life in showing Guests the "in" on what's new and seeing the Style in everything. Making this Campaign more optimistic, more inviting, more inspiring, more get-able when we see it, TargetStyle.

Target partnered with Artist Alice Russell to re-make the iconic song "Dynamite" by Brenda Lee for the Anthemic :60. And we collaborated with Anamanaguchi with "Pop it" to debut the :30. Music and culture all being a key element in making Target's content memorable and sharable.

TV + Video Spots
Lead Agency: Mother NY
Hispanic Agency: LatinWorks
Client: Target
Director: Canada
Stylist: Arianne Phillips

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One for All, TargetStyle in Vogue: Sept Issue

Target stood for 1 big thing in Vogue, the White Shirt. Target wanted to showcase how basics can be brilliant. This series of 10 page Print Ads showed how this closet staple can have endless looks. "One for All, TargetStyle" stands for how basics and brilliant can be BFF.

Vogue Print Ads
Lead Agency: Mother NY
Hispanic Agency: LatinWorks
Client: Target
Photographer: Terry Tsiolis
Stylist: Laura Ferrara

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Fashion Print Ads
Lead Agency: Mother NY
Hispanic Agency: LatinWorks
Fashion Photographer: Terry Tsiolis
Still Photographer: Travis Rathbone
Fashion Stylist: Laura Ferrara
Prop Stylist: Laurie Raab
Client: Target

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Home Print ads + Direct Mail
Lead Agency: Partners & Spade
Photographer: Les Guzman
Set Stylist: Meagan Duran
Client: Target

Take Style Home celebrates taking Home outside for the season. In this Spring Campaign Target showcases bold patterns and coastal trends, just ready for entertaining. Collaborating with style journalist and Spokesperson, Sara Ruffin Costello, Target take Home outdoors in New Orleans for this Spring campaign. Showing how the outside can be as entertaining, inviting and inspired as the inside of your Home.

TV + Video Spots
Lead Agency: Partners & Spade
Client: Target
Director: Philip Andelman
Set Stylist: Meagan Duran
Wardrobe Stylist: Martha Violente
Style Partner + Spokesperson: Sara Ruffin Costello

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Take Style Home Print Ads
Lead Agency: Partners & Spade
Client: Target
Photographer: Les Guzman
Set Stylist: Meagan Duran
Wardrobe Stylist: Martha Violente

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Target has teamed up with Home Style Expert, Emily Henderson to share ideas, tips and inspiration on all things Home. Bringing in the newest trends of the season and showcasing simple digital "how-to's", these videos help give the Target Guest the know-how on applying it to their own home. These long form videos were adapted across Target Social platforms and Direct Mail, to drive further engagement, traffic and conversion.

Home Style Series:
Lead Agency: Partners & Spade
Agency: Target Creative
Client: Target
Director: Todd Grabe/Nick Waldman
Home Style Expert: Emily Henderson
Prop Stylist: Scott Horne
Photographer: Tessa Neustadt

Trending at Target is a fashion celebration across America. From New York to Miami to Los Angeles we are tapping into the most stylish influencers to tell us how they celebrate style in their city and what they fashion means to them. Target highlights trends from World Prints to Minimalism and we are showing Guests the best in street style this season.

TV + Video with Print Ads
Lead Agency: Spring Studios
Hispanic Agency: LatinWorks
Client: Target
Directors: Sam Fleischner +
Bridget Palardy
Photographer: Josh Olins
Fashion Stylist: Kate Sebbah
Set Designer: Kadu Lennox
Beauty Partners: Petra Strand for Pixi + Sonia Kashuk

This Baby Campaign rallied around that having a baby is an adventure. From the first belly roll over to the first all-nighter, its a year of firsts. Target tapped into this mindset and provided the tools mom-to-be needs to chart her course. From her Registry to cribs to baby food to replenishment items, Target is the one-stop place that has it all.

"Clap your hands" TV + video spot features a series of baby adventure moments that come together to celebrate our collective experience. The bilingual approach further celebrates the universality of this journey.

Baby TV + Video :30
Lead Agency: 72 and Sunny
Hispanic Agency: LatinWorks
Client: Target

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Baby Print Ads
Lead Agency: 72 and Sunny
Hispanic Agency: LatinWorks
Client: Target
Photographer: Anna Palma
Wardrobe Stylist: Jeanne Murray
Prop Stylist: Kate Martindale

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Baby DIY Tutorial Videos
Lead Agency: Target Creative
Client: Target
Prop Stylist: Tony Vu

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Baby Direct Mail, Digital Experience, Welcome kit
Lead Agency: Target Creative
Hispanic Agency: LatinWorks
Client: Target
Photographer: Kim Cornelison +
Jeff Johnson + Earl Kendall
Wardrobe Stylist: Ann Marshik
Prop Stylist: Kirki Schultz +
Lisa Avedon + David Anger

Target is celebrating Sports Illustrated 50th Anniversary with this special gold milestone in swim fashion. Establishing credibility with Target's vast assortment of silouettes from high style to mix and match bikinis, we are positioning Target as a destination for swim. It's all about "Suited for your Style" to show the best suit that expressed your own individuality.

Print Ads + Video Content
Lead Agency: Spring Studios
Hispanic Agency: LatinWorks
Agency: Target Creative
Client: Target
Photographer: Enrique Badalescu
Stylist: Sabina Scheder

Re-Brand identity creation + packaging execution of over 1000+ SKUs for Target Essential's Brand, up & up. An optimistic brand that gives a modern, simple twist to store essentials. Across 40 categories from pets to cleaning to personal care to over-the-counter medication, this Brand is wide spread and one of the biggest owned Brands for Target. Showing the Guest that quality products don't have to break the bank. This Owned Brand embodies Target's Brand Promise of "Expect More. Pay Less."

Brand Strategy, Identity + Packaging Framework
Lead Agency: Wolff Olins
Client: Target

Execution and Packaging Roll Out
Lead Agency: Target Creative
Agency: Boom Island
Client: Target